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Dodge Charger EV
Real-time 3D Configurator
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Project Datas
Client
Dodge
Year
2024
Activities
UX/UI
Development
CGI
For the Dodge Charger EV launch, WEDOO brought CGI, UX design and development together in a real-time 3D configurator.
Unreal Engine 5, delivered through pixel streaming
We built the experience in Unreal Engine 5 and delivered it through pixel streaming. Rendering runs remotely, allowing users to explore the vehicle through a streamed experience on desktop and mobile.
Interaction design
Users can change the vehicle’s color, wheels and interior, rotate the view, open the doors and inspect details. These interactions bring product choices into the same visual experience.
Designed around the Dodge brand
The interface follows Dodge’s visual identity and adapts the configuration journey to desktop and mobile. WEDOO connected the CGI, interface and development work within one project.
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