Understanding and Research

• Benchmarking
• Survey
• Focus group

We analyze the context, understand the target and their use habits, identify the pain points, and transform them into opportunities. We formalize the project objectives and choose the best tools to achieve them: one-to-one interviews, focus groups, questionnaires, competitor benchmarks, and research.

Information architecture

• User personas
• User journey mapping
• User experience mapping

We put the ideas in order and then define the content taxonomy and its hierarchical structure to create a solid, understandable information architecture for all users. We design intuitive navigation among the contents of a website or an app, making it into a pleasing user experience.
We do this through experience maps, user personas and user journey maps.

Tone of voice and brand language

• Communication strategy
• Tone of voice
• Identity

We understand existing communication methods, and as a team, we identify the new ones we need to create. We develop the best natural integration between the language and channels already understood and in use.

Prototyping

• UX
• Prototyping

We design and test. Before creating a site, an app or any digital system that requires interaction, we test what we want to do. Prototypes allow us to build interfaces and simulate interaction with them. The goal is to create a usable and intuitive service; by nature, an interface that must be explained does not work.

Usability Test

• User test
• Heuristic Evaluation

We use many methodologies with a single, shared purpose: to understand if a service is usable. Each proposal must be validated through User Test sessions that allow us to study end-user behavior and identify critical issues and any improvements.
The iterative "design - test - design" process speeds up product creation, saving time and budget.

User interface and interaction design

• User interface
• Interaction design
• Motion design

From wireframe to dressed product--this is where the fun starts!
We design the usability "dress," paying attention to all the details and always trying to be original while at the same time keeping in line with the brand guidelines.

We believe that aesthetic harmony between images, graphics, and movement only leaves a beautiful memory of interaction when it is balanced and non-invasive.

Evaluation and Tracking

• Analytics

The data speaks to us. Monitoring user behavior through analytics allows us to measure results and initiate a process of continuous improvement of the user experience.