CGI production. Rendered. AR. VR. Real time

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WEDOO

 

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Automotive CGI
& Product Visualization

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We turn product data and 3D models into photoreal imagery, animation and interactive experiences for configurators, product launches and marketing.

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Why produce in CGI?

Show product materials, colors and options before a physical shoot is possible. CGI gives teams a way to create and adapt imagery for different views, variants and channels.

From imagery to interaction

We use Unreal Engine, Unity and WebGL to create interactive product experiences. Explore the Dodge Charger EV configurator to see how CGI, interface design and real-time technology come together.

Contacts

Talk to our US team

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CGI production

  • Cad data prepping
  • Modeling
  • Look dev - shading & texturing
  • Lighting
  • Rendering

We create assets with CGI, building the entire development path and seeking the best results in all phases, from the reception or production of mathematics to the infinitesimal detail of the render, be it for a still, a sequence, or in real time.

  • Cad data prepping
  • Modeling
  • Look dev - shading & texturing
  • Lighting
  • Rendering

1. Cad Data Prepping

We take care of the 3D models, converting and optimizing them in relation to the subsequent stages of production. We aim to produce a credible result that highlights the characteristics of the product.

2. Modeling

Vertices, edges, and faces—we faithfully reproduce any object, character, or setting, paying attention to even the smallest details.

3. Look dev - Shading - Texturing

We give a face to the 3D object by highlighting the characteristics of any material. We use photographs, scanners, and texture scanning procedures to faithfully reproduce the surfaces of each individual model.

4. Lighting

Lighting is everything, whether you are replicating realism or creating an original, new aesthetic language. We focus on light and shadow to create the closest representation of reality we can.

5. Rendering

We use the full power of our render farm through cloud solutions, processing huge sequences of images for the post-production phase, and thus maintaining a high level of output even in the most complex jobs.

6. Compositing

We take all the content previously created and combine them through 2D and 3D methodologies to produce stills and animations. We blend real and digital images to create fantastic, new worlds.

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CGI Interactive

  • CGI Realtime
  • Augmented Reality
  • Virtual Reality

We enrich users’ vision of the world with digital technology, whether it is fully integrated with reality through Augmented Reality or built in an exclusively virtual environment with Virtual Reality. We create interactive worlds with constantly growing levels of exploration.

  • CGI Realtime
  • Augmented Reality
  • Virtual Reality

Realtime CGI

Thanks to real-time technology, we create experiences and applications that allow for significant user interaction. We attain a high quality of visualization and management of complex scenarios, making them live on mobile and desktop devices thanks to the latest-generation game engines (Unity and Unreal), and online thanks to the WebGL framework.

Augmented Reality

Augmented reality allows us to add layers of information to the real world with overlapping digital content and with wearable devices (Microsoft HoloLens, Oculus, HTC Vive) and devices such as smartphones and tablets.

Virtual Reality

We build virtual reality experiences by combining video footage with digital content created ad hoc, using 360° technologies (panoramic or spherical). Thanks to these innovations, we develop totally immersive, parallel realities.

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Still Images production

  • Concept & Layout
  • HDRI & Backplate
  • Lighting & Rendering
  • Post-Production

We mix the digital with the real by creating photorealistic product images. Our photos are used for digital campaigns, printing, catalogs, and any application useful for communicating a product or service.

  • Concept & Layout
  • HDRI & Backplate
  • Lighting & Rendering
  • Post-Production

Concept & Layout

We create a first sketch of the final product using creative elements and thinking outside the box. We can thus quickly define what we want to represent.

HDRI & Backplate

We work on 360 ° images that allow us to illuminate each subject by simulating its presence in the actual environment it will be shown in. Thanks to huge databases, we can choose the most dynamic, engaging contexts, blending different images and panoramas through Matte Painting to make them belong to one world.

Lighting & Rendering

We illuminate the product, enhancing its materials and characteristics. We look for the perfect angle and lighting from every point of view.
Our render farm then lets us transform the three-dimensional product into two-dimensional images.

Post-Production

We combine all the ingredients to complete the recipe. With photo editing and compositing software, we make the final improvements and prepare the image for use on all media and selected platforms.

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Video production and motion graphics

  • Pre-Production
  • Shooting
  • CG Animation & Compositing
  • Motion Graphics
  • Editing

  • Pre-Production
  • Shooting
  • CG Animation & Compositing
  • Motion Graphics
  • Editing

Pre-Production

Starting from the script and passing through storyboards and mood boards, we obsessively refine what our video must express and wants to express.

Shooting

We carefully select locations, studios, and installations, carrying out each shoot in a manner integrated with all production needs.

CG Animation & Compositing

We create the digital assets that will be integrated at a later stage, taking care of all the visual details, and thus developing spectacular scenarios.

Motion Graphics

Thanks to careful use of motion graphics, we integrate in the video all the elements needed to best present your product or your message.

Editing

We organize the editing of the video scenes and audio effects, completing everything with the soundtrack. This phase allows you to make even the simplest message compelling.

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Pipelines & Tools

  • KDM
  • Custom Python Scripts

We design process pipelines to produce any CGI asset, whether static or real-time.

We define the flows and connect complex software and data management systems to each other, automating processes to simplify the work of all the professionals who collaborate on the project.

  • KDM
  • Custom Python Scripts

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