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Stellantis
Car Configurator & CGI
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Project Datas
Client
Stellantis
Activities
Customer experience
UX UI
Front-end dev
System integration
CGI assets
Application maintenance
Project Link
A multibrand car configurator combining CGI production, experience design and system integration.
The Client
WEDOO developed a configuration platform for FCA brands, now part of Stellantis. The platform was designed to accommodate product variants and market requirements across EMEA, North America and APAC.
One platform, multiple brand experiences
Our Approach
We designed the journey around choosing and visualizing a vehicle, from model selection to a quote. WEDOO’s scope included customer experience, UX, front-end development, system integration, CGI assets and application maintenance. The figures below describe the documented project scope.
Multibrand platform
The platform handled different models, specifications and variants while allowing each brand to shape its own configuration journey. Navigation could follow a guided sequence or a more flexible path.
Multi — Channel
A configuration core separated from the interface supported use across different touchpoints. The project architecture connected product information and visual assets to the customer experience.
Modular
The modular architecture connected the data integration core to different applications. Modules could be selected around the required customer experience and project scope.
Image provisioning for the configuration experience
Demo
Watch the interactive setup demo
Documented project scope
Brands
9
Countries
44
Trims
520
Discuss your configurator
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