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3D Product Configurator
& Customization
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We design and build product configurators that connect options, visuals and business systems. Our teams bring together UX, CGI production, software development and integration for complex products.
Make product choices clear
Help customers understand what they can configure and see how each choice changes the product. We design the experience around product rules, brand identity and the path to a quote.
Built around product complexity
Our automotive work includes the Stellantis car configurator and the Dodge Charger EV real-time experience. For other complex products, we define the right approach around variants, visual quality, channels and integration needs.
01
Analyze the product and study the configuration process
Identify complexities, constraints, variants, brand policies, conflicts: what can be combined and how, purchasing tools, related services, and integration with legacy company systems (DB, back-end, CRM).
02
Know and analyze the Customer Journey
We build the personas, the archetypes of users that best represent the different types of consumers. We imagine the path, from their first contact with the product to the purchase decision.
The 3 main factors:
Channels: how does the user get informed? (web, mobile, device, other media, shops, advertising)
Time: when does the user look for information and how long does it take them to decide to purchase?
Evaluation method: factors that influence user choice (community, price, aggregators).
03
Tone of voice and brand language
We evaluate the existing communication methods and, in cooperation with the brand, we define the new ones to create, as well as how they integrate with the language and channels already in use.
04
Prototyping
We create a high-level, navigable prototype that simulates the final configuration process. Our main goal is to make it usable and intuitive. Functional navigation should not need to be explained.
05
UI, Interaction design, CGI assets
We design the user interface, thinking of it as a useful outfit to enhance the products, and ensuring it is always balanced and never invasive. We meticulously handle all aspects, from the definition of the style and the animations to the best way to interact with the elements.
We use CGI to depict the product variants, always putting them at the center of the experience.
06
Development and integration
Our "pluggable" system unties the technology from its interface. We integrate the configuration core with corporate legacy systems and define all subsequent applications.
07
Evaluation, measurement, tracking
By monitoring user behavior (analytics), we measure results and optimize the knowledge of the company's end users.
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