4C Spider
The sky experience

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Client

Alfa Romeo

Year

2017

Activities

Creative strategy

UX UI design

Content production

CGI

Awards

The FWA

Interactive KEY Award

Mediakey

Don't close your eyes
Don't imagine
Just look up, you are losing the best half of your world

The project

There is only one accessory that can give you the true feeling of freedom when driving a car.

The sky.

We designed the 4C Spider launch experience around it. You command the sky and discover it, configure it, photograph it as if it were in front of you.

The project

Designing experience

To give the feeling of controlling time, we designed a controller inspired by the clock. Just rotate the bezel and control all 24 hours of the day to interact with the contents and discover the 4C Spider