Alè Cycling

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Client

Alè Cycling

Year

2019

Activities:

Brand Identity positioning

Product Communication

Photo shoot

Communication contents

Social media management

''Ride on! A lot or a little, for as long as you feel like it. But ride.'"
Eddy Merckx

The Client

Alè Cycling is the cycling clothing brand of the Zecchetto group, together with MCipollini and DMT.

The distinctive design of the products and the care with which the materials are made places it among the most chosen by Italian and international professional teams.

Creative strategy and content

Alè is fluid aesthetics and cutting-edge materials, it is cycling beyond stereotypes, the passion for pedaling to get involved and live the team life.

We worked together with marketing to analyze how to reposition the brand and design communication campaigns for the Italian and US markets.

"THE WAY WE RIDE"

Social media strategy '19

Performance and style.

Instagram is the main channel through which Alè speaks to its fans. For the launch of the Spring/Summer 19-20 collection, we handled the social media communication from the editorial plan to the social media management.
Editorial plan FB + IG
Design guidelines
Content production IG gallery design & stories
Social media management