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Caffè Vergnano
Compostable Capsules
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Project Datas
Year
2018
Client
Caffè Vergnano
Activities
Concept
Art direction
Story board
CGI
A coffee capsule tells its story
The progect
Caffè Vergnano is the oldest coffee producer in the nation. In 2018, it launched a line of compostable capsules and asked us how we would present the life cycle of this new product. We thought that the most natural way to tell this story would be through the capsule itself, making everything happen within it.
The treatment
Linear, without breaks, a single-sequence shot tells us about coffee from its birth to its consumption. In stop motion (CGI)
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