Think with your heart, love traditions, make things happen, use your senses and your entire imagination.
Alfa Romeo is the essence of Italy in car form: aesthetics, passion, poetry, art, traditions, and that unique Italian attitude.
We designed an experience that announces to the American market the return of the brand that made the history of motoring.
A touch of
A journey entirely dedicated to the world of Alfa Romeo and its land of origin.25 topics, each of which reveals the spirit of Italy to a country that often knows us only by stereotype. Being against rules, always excitable, talking with our hands, being traditionalists--it is with these ideas that we played to express the values of the brand.
25 ways to experience Alfa in 2 different modes of interaction:
Story mode, which is narrative and sequential; or shuffle mode for those who want to be surprised and not follow a defined storyline.