Creative strategy and content
Alè is fluid aesthetics and cutting-edge materials, it is cycling beyond stereotypes, the passion for pedaling to get involved and live the team life.
We worked together with marketing to analyze how to reposition the brand and design communication campaigns for the Italian and US markets.
"THE WAY WE RIDE"
AW 2020 catalog photo shoot
Dario Bologna worked with us to shoot the 2020 winter catalog. The photos were taken in 3 different locations in Italy and France.